Hotel Control

Loyalty Marketing

Guests are your ambassadors to free marketing, assuming they have had a good stay they will mention your name to their friends and make a recommendation. You can help them to make this easier online.

Loyalty Marketing is perhaps a fundamental part of building a sustainable business in tourism, most people when taking a break in the UK will be loyal to one or two destinations on a regular basis.

Loyalty Email Marketing

Email is a great method of communication when used properly, The key is to get a balance between helpful and offer related communications and to use a frequency of communication which suites the needs of your guest.

Guest Follow up Marketing

Following up on your guests is an effective method to encouraging repeat business, making timely offers which can be linked to a guest history provides a powerful method of encouraging people to stay.

Feedback Analysis

It is true that a happy guest will tel 2-3 people about how good the hotel is, it is also true if the stay was not good they will tell 10 people.

It is important to get their feedback from guests, one when they leave the hotel and two, when they are back home. The lasting impression will be evident in the reply's you receive when you carry out guest surveys.